- To promote Tourism in Lagos in particular, Nigeria in general
- To partner with the world to making Lagos Africa’s number one destination
- To draw local and international investments to Lagos for a measurable world-class development
- To provide customized services to Tourism operators for greater impacts
- To foster the biggest Marketing Hub for Lagos Tourism ecosystem
- To partner with State and Federal Agencies for excellent delivery of values
- To drive public-private partnership ventures for investment in infrastructure
- To support creation of millions of employments via the tourism value chain
- To SKILL-UP Tourism workforce via quarterly human capacity development.
- To rejig our Festivals and sociocultural events for better desired-outcomes.
- To regularly provide reliable data via meticulous surveys/researches
- To foster unity amongst tourism cum creative associations and help the industry speak with one formidable voice.
- To advance the values of technology, architecture, engineering, and other sectors with concomitant advantages for greater tourism experience
- To design and run effective advocacies/PR relevant to tourism growth
- To empower members for greater and sustainable socioeconomic growth
